Hydroxyethyl Cellulose (HEC) is a non-ionic thickener used in liquid household cleaning formulations.
It builds viscosity, shapes flow, supports clear texture in many systems.
Share your cleaner type and target viscosity. We will suggest a simple test plan.

HEC is used in household cleaners to adjust viscosity and control flow behavior in water-based formulations. It can improve product feel during dispensing, spreading, and rinsing. It also helps keep texture more consistent during storage. Results depend on surfactant type, salt level, pH, temperature, solvents, plus mixing method. Some systems prefer delayed hydration to reduce fisheyes during incorporation. A short bench test usually confirms the best approach. Send your base system, target viscosity range, and product type. We will recommend evaluation options.


Builds target viscosity with a smooth shear response.

Supports clear or translucent look in many cleaner systems.

Helps vertical hold, stable texture, more uniform storage behavior.


Yes. HEC is used in many liquid home care formulations.
Many systems can stay clear. Clarity depends on surfactants, salt, fragrance, solvents, pH.
Many HEC systems show broad surfactant compatibility and good salt tolerance. Confirm in your base.
In many cleaner formats, viscosity profile influences cling. Confirm with a simple panel test.
Use controlled addition. Keep steady agitation. Disperse fully before speeding hydration.
TDS and SDS. COA is available by batch on request.
Send your base system and targets. Get a clear sample plan.