Hydroxyethyl Cellulose (HEC) is a non-ionic polymer used to build viscosity in surfactant systems.
It supports clear texture, stable feel, smooth spreading.
Share your base formula and target viscosity. We will suggest a simple test plan.

Viscosity build for a richer body
Clear texture options in many systems
Salt tolerance support in surfactant formulas
Lather stability, smoother slip
HEC is used in shampoo and body wash to adjust viscosity and control flow behavior. It can improve product feel during dispensing, rubbing, rinsing. It also helps keep texture consistent during storage. Results depend on surfactant type, salt level, pH, temperature, and mixing method. Some systems need a cleaner hydration profile to reduce fisheyes during processing. A short bench test usually confirms the best approach. Send your base system and target viscosity range. We will recommend evaluation options.


Builds thickness with a smooth, shear-thinning feel.

Supports clear gels in many surfactant systems.

Works across broad conditions. Confirm in your base.

Add powder slowly into moving water. Avoid dumping.
Keep steady agitation during addition.
Allow hydration time before final adjustment.
Add salt later if your process allows.
Verify viscosity after rest. Check repeatability.

Yes. Share your surfactant types for better matching.
Many systems can stay clear. Clarity depends on surfactants, salt, fragrance, pH.
Salt tolerance is possible in many formulas. Confirm with your electrolyte level.
Use controlled addition. Keep steady agitation. Allow full hydration before final viscosity steps.
HEC can support lather stability in many systems. Confirm with your surfactant blend.
TDS and SDS. COA is available by batch on request.
Send your base system and targets. Get a clear sample plan.